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Manage your event,
end to end.

The clunky entry form, the sacred timing laptop, the results site from 2011, retired. Pacer is the all-in-one system shaping the future of mass participation event technology.

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Powering the most ambitious events, including…

The problem

Your tools should serve you.

Instead they multiply, quietly taxing your time, your budget and your brand. Here’s what the fragmented stack costs, and how Pacer hands it back.

Lost time

You’re losing hours to busywork

Exports, wave assignments, reporting — Pacer runs them end to end. And Atlas, our embedded AI agent, works across the whole ecosystem, processing data, building reports, setting up events and surfacing the opportunities you’d otherwise have missed.

Wasted spend

You’re overspending on legacy tools

Fractured legacy systems cost a fortune. Consolidate your stack to Pacer and save.

Fractured brand

Your brand feels stitched together

Pacer spans the entire participant journey from registration, tracking, results and comms. This creates a seamless digital experience and one login, start to finish.

Blind spots

You’re flying blind

Disconnected tools mean disconnected data. Pacer is one source of truth across the stack.

We’re building the change.

The consolidation
Registrations
Tracking
Timing
Event Control
Results
Event App

Six tools. One platform.

Registrations — Event Control — Tracking — Timing — Results — Event App

Fig. 02 — Consolidation, illustrated

The platform

Registrations

Registration without the wrestling.

Build and configure the event manually, or just ask Atlas. Races configured, participants allocated and policies set, all just by asking. And when a participant needs to modify their entry, a full self-serve profile means they handle it with ease.

Entries · City MarathonOpen

Entries confirmed

11,842

Wave A · Elite & Champ.Full
Wave B · Sub 3:30Full
Wave C · Open64%
Wave D · Charity18%
Transfers and deferrals self-serve · refunds automated

Fig. 03a · Registrations, streamlined

Event Control

Race day on one screen.

Designed to revolutionise event safety. Event Control surfaces live course statistics, pulls up any participant's data securely in an instant, and gives you full observability over your team.

Race-day commandAll systems
Not started312
On course9,876
Finished1,204
First finisher02:18:41
09:24:00

Wave C released · 4,202 over the line in 06:11

Replace radios, messages and notepads with a complete observability layer

Fig. 03b · Operations, composed

Tracking

Every athlete, live on the course.

Built for the crowd cheering them on. Pacer predicts every participant's position live from their splits with our own algorithm, so spectators can follow the whole race in real time.

Live tracking · spectator viewLive
Watching live1,204
Every position predicted live from their splits

Fig. 03c · The field, followed

Timing

Every chip read, scored on the spot.

The full-featured product for serious timers. Raw reads come straight off the mats into a powerful scoring engine with results built in. The timing laptop stops being sacred infrastructure and becomes just another screen.

Live timing · chip reads27,000 reads/min

Race clock

2:10:08.2

1042E. ChepkiruiKm 3001:42:08.2
0977T. OkaforKm 3001:42:11.8
1391S. HardyKm 2501:25:51.0
0214M. VerbruggenKm 2501:26:03.4
Chip reads deduped, chip-timed and scored automatically

Fig. 03d · The reads, scored live

Results

Hosted results, elevated.

The lighter option. Already happy with your timing setup? Results turns your data into beautifully designed, custom-branded pages that participants love to search and share.

Results · publishedLive
01E. Chepkirui2:18:41
02T. Okafor2:18:44
03S. Hardy2:19:02
04M. Verbruggen2:19:18
05A. Castellanos2:19:31
Custom-branded pages, effortless to search and share

Fig. 03e · The order of finish

Mobile Apps

Your event, in their pocket.

An app that carries your event's name and colours, live in the app stores. Live tracking, results, news and push notifications, all in one place for participants and their supporters.

Event appPublished
City Marathon
Weather alertNews

High winds at Km 12

FollowingBib 1888

A. Castellanos

Km

30

Pace

4:41

ETA

13:58

Leaderboard

1E. Chepkirui2:18:41
2T. Okafor2:18:44
3S. Hardy2:19:02
Live news, tracking and results, in your event's colours

Fig. 03f · The app, live

What others are saying

Pacer has massively improved our capabilities and provided a user experience unlike anything else on the market.”

Giles Hancock — Managing Director

Raceahead

The finish

Join the pilot program for early access.

All those features you’ve spent years dreaming of? Bring them to life with Pacer and shape the future of mass participation events.